Take a Virtual Store Tour with Heinen’s Chief Dietitian
The following article was written by Heinen’s Chief Dietitian, Melanie Jatsek RD, LD.
Does the thought of stocking your kitchen with healthy food excite or overwhelm you? If you’re like most people, you probably feel exhausted when you picture yourself cleaning out your pantry to make room for a new way of eating, not to mention a little nervous about making these changes.
Well, I’m here to calm your worried mind because first, you don’t have to get rid of everything! Rather than an “extreme makeover” of your current lifestyle, think about it as a series of mini makeovers. Perhaps you start by making better choices at breakfast, then snacks, lunch, and dinner, allowing for a couple of weeks in between before adding a new meal to your makeover plan.
However you choose to go about improving your eating habits, this virtual Club Fx store tour can help you stick to your commitments and achieve your goals.
The items included in this store tour have earned the right to wear an Fx™-approved button because they meet our strict criteria. Picture the two of us strolling up and down the aisles at Heinen’s, exploring the many Fx™-approved foods together. While you’re imagining this scene, I’d like you to think of ways you can add some of these products to your regimen to boost the nutritional quality of your meals.
Click here to print our full virtual store tour shopping list.
Produce Department
Fx™ Pillar 1: Eat your greens, as many as you can every day
Fx™ Pillar 2: Eat the rainbow, at least one fruit and two vegetables every day
Fx™ Pillar 3: Dose with omega-3 fats every day
Heinen’s Produce Department is where you should spend most of your time because every single item is Fx™-approved! You simply can’t go wrong when you add more plants to your plate. Here are some of my personal favorites, most of which can be found in my refrigerator on any given week.
- Beets
- Heinen’s arugula
- Turmeric
- Broccoli
- Red onions
- Organic bulk kale
- Carrots
- Blueberries
Dairy Department
Fx™ Pillar 3: Dose with omega-3 fats every day
Fx™ Pillar 6: Remember functional foods: fresh herbs and fermented foods
The focus in the Dairy Department is probiotics (healthy bacteria in yogurt) and omega-3 fats, which are anti-inflammatory polyunsaturated fats found in grass-fed, pasture-raised dairy products.
- Malk unsweetened almond milk
- Origin A2 grass-fed milk
- Cocojune coconut yogurt
- Stonyfield Organic plain 100% grass-fed Greek yogurt
- Heinen’s pasture-raised organic eggs
- Kerrygold grass-fed butter
Frozen Department
Fx™ Pillar 1: Eat your greens, as many as you can every day
Fx™ Pillar 2: Eat the rainbow, at least one fruit and two vegetables every day
Fx™ Pillar 3: Dose with omega-3 fats every day
Fx™ Pillar 4: Pick your protein: choose plants over fish over fowl over beef
Fx™ Pillar 5: Choose whole grains, preferably sprouted
Fx™ Pillar 6: Remember functional foods: fresh herbs and fermented foods
It’s entirely possible to eat a healthy, Fx™-friendly diet using frozen foods. The key is choosing fruits, vegetables, and grains without added salt, sugar, additives, or preservatives. Below are the the most nutritious bread, frozen meals, meats, and plant-based burgers too.
- Heinen’s riced cauliflower or broccoli
- Heinen’s frozen quinoa
- Heinen’s frozen blueberries or raspberries
- Blue Zone Kitchen Bowls (Fx™-approved varieties: Burrito Bowl and Heirloom Rice Bowl)
- Food for Life bread
Meat & Seafood Departments
Fx™ Pillar 3: Dose with omega-3 fats every day
Fx™ Pillar 4: Pick your protein: choose plants over fish over fowl over beef
Consider adding one of these meatless options to your meal plan at least once a week, then fill in the rest with omega-3-rich fish, pasture-raised poultry, and grass-fed beef.
- Actual Veggies veggie burgers
- Lightlife tempeh
- Wild salmon or Verlasso salmon
- Pasturebird chicken
- Heinen’s organic grass-fed beef
Deli Department
Fx™ Pillar 4: Pick your protein: choose plants over fish over fowl over beef
Fx™ Pillar 6: Remember functional foods: fresh herbs and fermented foods
There’s a whole lot of goodness waiting to be discovered in Heinen’s Deli Department. From our Two Brothers deli meats with no binders, preservatives, artificial colors, MSG, or antibiotics, to fermented foods full of friendly bacteria to support a healthy gut, you can feel good about choosing these Fx™-approved deli items.
- Two Brothers organic turkey breast (in deli case)
- Big Picture fermented olives
- Wholly guacamole
- Cleveland Kitchen kraut
- Hummus Goodness hummus
Specialty Cheese Department
Fx™ Pillar 3: Dose with omega-3 fats every day
Fx™ Pillar 6: Remember functional foods: fresh herbs and fermented foods
Maybe I’m biased, but I’ve yet to come across a Specialty Cheese department that even comes close to Heinen’s. Here you’ll discover a variety of grass-fed cheeses and plant-based cashew cheeses for snacking or building diverse, well-balanced cheese boards.
- Esti feta cheese in brine
- Heinen’s A2 organic grass-fed cheeses
- LaClare goat cheese
- Nuts for Cheese (plant-based)
- Treeline goat-style cheese (plant-based)
Prepared Foods Department
Fx™ Pillar 4: Pick your protein: choose plants over fish over fowl over beef
Heinen’s Daily Bites case offers options for our health-conscious customers to help them stick to their goals when short on time.
- Chix Soup Co. wild rice chicken soup
- Vegan Eats soup (Fx™-approved varieties include Tuscan Bean Stew, Adobe Black Bean Soup, Spicy Chickpea Curry)
Grocery Department
Fx™ Pillar 2: Eat the rainbow, at least one fruit and two vegetables every day
Fx™ Pillar 3: Dose with omega-3 fats every day
Fx™ Pillar 4: Pick your protein: choose plants over fish over fowl over beef
Fx™ Pillar 5: Choose whole grains, preferably sprouted
Fx™ Pillar 6: Remember functional foods: fresh herbs and fermented foods
Before Club Fx, shopping the Grocery Department was a little tricky. Now all you have to do is look for the Fx™-approved buttons! Some of these products are considered unprocessed whole foods (i.e. dried beans and lentils, brown rice, quinoa, etc.) and others are better-for-you alternatives to conventional products like condiments and crackers.
Bread
- Dave’s Killer thin sliced good seed bread
- Reinecker’s ten grain bread
Snacks
- Go Raw spouted pumpkin seeds
- Pan’s original mushroom jerky
- Brad’s veggie chips
- Siete maiz corn tortilla chips
- Hu chocolate bars
Cookies & Crackers
- Simple Mills cookies
- Flackers crackers
- Mary’s Gone crackers
- Wasa sourdough Swedish crispbread
Cereal
- Ezekiel cereal
- Lovebird cereal
- Living Intentions activated granola
- Heinen’s old fashioned oats
- Qi’a superseeds & grains superfood oatmeal
Beverages
- Heinen’s sparkling water
- Shaka tea
- Nooma (sports and energy drinks)
- Lakewood Organic pure lemon
- Rishi matcha tea
Baking/Oils
- Heinen’s avocado oil
- Heinen’s extra virgin olive oil
- Heinen’s organic pure maple syrup
- Heinen’s organic spices
- King Arthur 100% whole grain flour
- Big Tree Farms coconut sugar
- Wholesome molasses
International/Beans/Grains
- Heinen’s tahini
- Coconut Secret coconut aminos (soy sauce alternative)
- Heinen’s salsa
- Tru Roots sprouted quinoa
- Heinen’s long grain brown & wild rice
- Heinen’s organic lentils
Nut Butters/Jams/Condiments/Dressings
- Heinen’s almond butter
- Chia Smash superfood jam
- Heinen’s raw honey
- Bragg apple cider vinegar
- Noble Made less sugar BBQ sauce
- Bragg salad dressings
- Primal Kitchen mayo
Pasta/Sauces/Tinned Fish
- Stinos pomodoro sauce (lower in sodium than average brands)
- Explore Cuisine bean pasta
- Heinen’s organic whole wheat pasta
- Wild Planet salmon
- King Oscar mackerel
Canned Vegetables, Soups, Fruit
- Heinen’s beets
- Heinen’s artichoke hearts
- 18 Chestnuts soups
- Heinen’s organic stocks
- Bonafide Provisions no salt added bone broth
Wellness Department
Fx™ Pillar 1: Eat your greens, as many as you can every day
Fx™ Pillar 2: Eat the rainbow, at least one fruit and two vegetables every day
Fx™ Pillar 3: Dose with omega-3 fats every day
Fx™ Pillar 4: Pick your protein: choose plants over fish over fowl over beef
Fx™ Pillar 6: Remember functional foods: fresh herbs and fermented foods
Don’t forget to swing through Heinen’s Wellness Department and introduce yourself to our friendly Certified Wellness Consultants. Learn about our wide assortment of protein powders and functional food powders for your smoothie creations and discover our high-quality vitamins and homeopathy products to help meet your changing needs.
- Ancient Nutrition greens powder
- Epic protein powder (plant-based)
- Four Sigmatic mushroom powder
- Heinen’s chia seeds
- Heinen’s flaxseeds
- Poppi
- GT’s kombucha
- Thunderbird bars
Take an In-Store Tour Today
If you’re looking for more help in stocking your kitchen with the healthiest ingredients, your local Heinen’s Certified Wellness Consultant would be happy to take you on a free personal Club Fx Store Tour. These passionate associates are certified by our Chief Medical Officer, Dr. Todd Pesek, M.D. and are waiting to tailor a tour of Heinen’s just for you! Call your local Heinen’s today to schedule your Club Fx Store Tour.
