New at Heinen’s: 22 Products to Liven Up Your Summer
The temp outside isn’t the only thing heating up this summer! Our store shelves are hot with a variety of new brands and must-try products. From sizzling side dishes and crowd-pleasing snacks to thirst-quenching drinks, delicious desserts and more, we have over 20 new items that are guaranteed to make your summer more exciting!
Check out what’s new!
1. Heinen’s Frozen French Fries, Sweet Potato Fries, Breakfast Potatoes, Onion Rings and Tater Tots
With grilling season in full swing and tailgate season not far behind, we’ve added five new savory offerings to our existing lineup of frozen steakhouse, straight cut and crinkle cut fries. Whether you’re firing up hotdogs, brats or burgers, these hot, crispy sides will complete your meal. Located in the Frozen Department.
Available in Shoestring French Fries, Sweet Potato Fries, Natural Onion Rings, Tater Tots and Diced Breakfast Potatoes.
2. Heinen’s Rice and Side Dishes
Good news! Your plate is about to be fuller and tastier for less money. Our new rices and side dishes come in more than 15 delicious varieties to meet all of your mealtime needs. Even better, they offer the same quality you expect of Heinen’s products for half the cost of competing brands! Talk about value! From traditional bagged rice to flavorful boxed varieties, check out all of the new additions. Located in the Rice Aisle.
Boxed Rice: Original Rice Pilaf, Spanish Rice Pilaf, Pearled Basil & Herb Couscous, Roasted Chicken and Garlic Rice Pilaf, Garlic and Herb Rice Pilaf and Chicken Rice Pilaf
Instant Boxed Rice: Enriched White Rice and Whole Grain Brown Rice
Minute Boil Bag Rice: Enriched White Rice and Whole Grain Brown Rice
Additional Options: “Quick Cook” Scarified Brown Rice, Jasmine White Rice, Long Grain Brown Rice and Enriched Long Grain White Rice
3. Heinen’s Produce Salads (Line Extension)
Few things are better on a warm day than a fresh salad.
Our Produce Department has created two new salad blends to complement our existing line of fresh packaged greens. Featuring the freshest, most nutritious greens you can find, toss the Organic Super Energy blend (kale, baby spinach and green and red chard) or the Organic Power Trio blend (baby spinach, kale and arugula) with chopped veggies and a drizzle of one of our original Heinen’s salad dressings for a deliciously crunchy and refreshing salad. These also make great sandwich toppings when paired with your favorite Two Brothers deli meat!
You’ll also notice our existing Heinen’s salads are available in new packaging, but don’t worry! They’re the same great blends you know and love. Located in the Produce Department.
New varieties include Organic Super Energy Blend and Organic Power Trio.
4. Heinen’s Take and Bake Cookies
One of the top-selling original desserts in our Bakery is our classic All Butter Chocolate Chip Cookie!
Now, you can make this delicious treat at home with our new Take-and-Bake Cookies! Featuring the same made-from-scratch cookie dough we bake in store, all you have to do is pop them on a sheet pan and bake them to ooey-gooey perfection. The package can be frozen too, so you can stock your freezer for whenever your sweet tooth start calls. Located in the Bakery.
Available in Chocolate Chip, Peanut Butter and Honey Oatmeal Raisin.
5. Carbe Diem Pasta
It’s time to seize the…pasta!
Committed to serving healthy, 100% whole wheat pasta options with fewer net carbs (55% less) and higher fiber (24 grams per serving) than leading traditional brands, Carbe Diem empowers you to enjoy every bite without any guilt. Exercise your right to eat pasta by serving Carbe Diem for dinner tonight. Located in the Pasta Aisle.
Available in Fettuccine, Spaghetti, Rotini, Penne and Elbows.
6. Carbonaut Bread
On a mission to provide bakery-quality bread with reduced carbs, Carbonaut bread will satisfy your craving for oven-baked goodness without derailing your health goals. This Keto-certified bread contains only one to two net carbs per slice (approximately 40-60 calories), and is free of fillers, GMOs and sugar. Maintain your low-carb lifestyle without saying goodbye to the foods you love! Located in the Bread Aisle.
Available in White, Gluten Free White, Seeded and Gluten Free Seeded.
7. Carbone Alfredo and Roasted Garlic Sauces
If you’re hypnotized by the magic of Carbone’s viral red sauces, you’ll love their Alfredo and Roasted Garlic Alfredo sauces, now available in our Pasta Aisle. Created by the great Chef Mario Carbone, these sauces allow you to recreate his famous Italian dishes in your own kitchen. No reservations required.
The creamy alfredo sauce delivers a flavorful blend of parmesan and Romano cheeses, cream and butter, while the roasted garlic sauce perfectly pairs garlic and Italian tomatoes for a classic masterpiece. Serve either sauce on pasta, meats or pizza for a delicious, Carbone-inspired meal at home. Located in the Pasta Aisle.
8. Dave’s Killer Bread Organic Snack Bars
Customers can’t get enough of Dave’s Killer Bread, so it’s only right that we bring you Dave’s Killer Bread Organic Snack Bars. Filled with whole grains, organic fruit, seeds and other healthy ingredients, these soft, chewy snack bars are perfect for kids and adults. The Cocoa Brownie Blitz and Trail Mix Crumble options even feature organic chocolate chunks to satisfy your sweet tooth. Located in the Breakfast Aisle.
Available in Cocoa Brownie Blitz, Oat Rageous Honey Almond and Trail Mix Crumble.
9. Fever-Tree Margarita Mixers
What do you get when you blend the finest Mexican limes, juicy Italian blood oranges and Spanish sea salt? A bright, zesty and authentic Fever-Tree Margarita Mixer with no artificial sweeteners (aside from a little cane sugar and agave syrup for sweetness).
Stir or shake this flavorful mixer with tequila and toast to a summer full of delicious cocktails! Located in the Mixer Aisle.
Available in Classic and Light.
10. Gatorade Water
Quench your thirst with Gatorade’s first-ever electrolyte water. Perfect for all-day hydration any time of year, especially during these warm summer months, this water has a pH of 7.5 (or higher) making it highly alkaline as well. Located in the Beverage Aisle.
11. Goodles (Line Extension)
Want to ditch the highly processed, neon yellow boxed mac and cheese for a better alternative?
Look no further than Goodles! As the first boxed mac and cheese to ever receive the Clean Label certification, you can finally indulge in cheesy mac without any unwanted artificial additives or sketchy ingredients. Each box is infused with protein, fiber and a bunch of other essential nutrients to make every bite count. The newest additions to our beloved Goodles lineup include great tasting alternates for our gluten and dairy-free friends, as well as options for pasta lovers. Located in the Pasta Aisle.
Available in Pasta Loopdy Loos Pasta, Vegan Be Heroes Gluten Free Mac and Cheese, Gluten Free Cheddy Mac, Curveballs Pasta and Lucky Penne Pasta.
12. Idyll Farms Goat Cheeses
Brought to us by Idyll Farms Creamery in the great state of Michigan, these delicious and creamy goat cheeses are made with milk from Certified Humane, pasture-fed Alpine goats, which are known for their highly nutritious and sweet milk. The award-winning creamery also utilizes regenerative farming practices, which reduces their environmental impact and protects the land for generations to come.
You can spread these heavenly cheeses onto crackers and veggies or crumble onto a crisp summer salad. Enjoy!
Available in Plain, Garlic and Herb, Fennel Pollen and Chilly Billy.
13. Jif Peanut Butter & Chocolate Flavored Spread
When you need a snack that really hits the spot, consider our new Jif Peanut Butter & Chocolate flavored spread your holy grail. It combines the creamy, salty, “peanutty” goodness of Jif peanut butter with the sweetness of a chocolate-flavored spread. Plus, it contains 50 percent less sugar than the leading hazelnut spread with cocoa. (See nutrition information for more detail as well as total fat and saturated fat content.)
The texture is just right too — thick, smooth, easy to spread and ideal for dipping—so you can make snacks and meals more exciting in a snap, anytime and anywhere. Try it for dipping fruit, pretzels, crackers and just about anything else you can think of. Located in the Peanut Butter Aisle.
Available in 15 oz. Peanut Butter & Chocolate Spread and 8 ct. Jif to Go Peanut Butter & Chocolate Flavored Spread.
14. Liquid Death Iced Tea and Flavored Sparkling Water
As you stroll down our diversified beverage aisle overflowing with options, Liquid Death packaging stands out from the rest.
While other canned and bottled drinks feature cool streams or snow-capped mountain tops, Liquid Death has a skull that reminds us how the brand crushes your thirst. It also strives to kill pollution with sustainable packaging. Their new iced teas and flavored sparkling waters have less sugar and calories than other options and are guaranteed to pump you up with essential vitamins (sodium, potassium, etc.) and electrolytes. Maybe Liquid Death isn’t so scary, after all! Located in the Beverage Aisle.
Available in Slaughter Berry Iced Tea, Green Guillotine Iced Tea, Grave Fruit Sparkling Water, Squeezed Death Sparkling Water and Cherry Obituary Sparkling Water.
15. Pesetas Mitica and Truffle Honey
Brought to the U.S. by Forever Cheese, a premier importer of specialty foods originating in Italy, Spain, Portugal, Croatia and Switzerland, Pesetas Mitica are bite-sized discs of date almond and almond cake dipped in dark chocolate. The Spanish fruit and nut-based treat is perfect for cheese boards or as a dessert. You can even enjoy it as an energy-boosting snack thanks to the dates.
The Truffle Honey Mitica combines award-winning acacia honey with natural Umbrian black truffles for a yummy cheese or charcuterie topping. Made in Italy, the honey is collected by brothers Fabrizio and Pierpaolo who have been tending to their bees for over two decades. Located in the Honey Aisle.
Available in Chocolate Fig Almond Pesetas, Chocolate Date Almond Pesetas and Truffle Honey.
16. Once Upon a Farm Tractor Wheels, Coconut Melts and Puffs (Line Extension)
Parents, kids and little ones love Once Upon a Farm’s organic fruit and veggie pouches, and we’re excited to welcome even more new products from this brand family. Their newly carried pantry snacks are made with high-quality ingredients and are conveniently packaged for on-the-go play dates, park time and lunch boxes. They even come in fun shapes to delight kiddos.
Discover exciting flavors such as Mango Carrot Coconut Puffs, Apple Sweet Potato and Spinach Tractor Wheels and more. The melts and puffs are one of the best ways to introduce new veggies and fruits to children. Located in the Baby Food Aisle.
Available in Apple Sweet Potato and Spinach Tractor Wheels, Strawberry Pumpkin Beet Tractor Wheels, Banana Pumpkin Cauliflower Tractor Wheels, Mango Ba-Nilla Coconut Melts, Strawberry Banana Coconut Melts, Mixed Berry Coconut Melts, Strawberry Sweet Potato Coconut Puffs, Apple Sweet Potato Coconut Puffs and Mango Carrot Coconut Puffs.
17. Punk Bunny Coffee
If you love sipping a strong cup of coffee and jamming out to bands like Green Day, this java is right up your alley.
Made from high quality, 100% organic and fair-trade coffee beans, Punk Bunny Coffee gives you a smooth, bold taste all while inspiring you to create a more sustainable environment and world. The brightly-colored packaging is sure to stand out on your pantry shelves, featuring Green Day’s beloved Punk Bunny mascot. Located in the Coffee Aisle.
Available in Light Club Grounds, Father of All… Dark Roasts Whole Bean, Father of All… Dark Roasts Grounds, Sound Check Grounds and Last Ride in Grounds.
18. Q Mixers Spicy Mango Margarita Mix
If you love a tequila or mezcal-infused cocktail, mix it up with Q Mixers Spicy Mango Margarita Mix. Nicknamed the “Sweet Heat” margarita, this mixer uniquely blends sweet and tangy flavors to surprise and delight your taste buds. It’s made with key limes, juicy mangos, agave and jalapeno—all you need to do is add the liquor of your choice. Salud! Located in the Mixer Aisle.
19. Stonemill Kitchens Dips
Grab the pita chips and slice up some veggies—Stonemill Kitchen Dips are ready to be devoured! These cheese-based dips can be served warm or cold alongside anything you wish: chips, baguettes, charcuterie, sandwich wraps or on top of burgers. They will draw the attention of anyone you’re entertaining, so make sure to grab some for yourself before the cheesy goodness disappears! Located in the Deli.
Available in Roasted Street Corn, Spinach Artichoke & Parmesan, Artichoke, Jalapeño & Parmesan and Spicy Pepper & Three Cheese.
20. Stonewall Kitchen Simmering and Starter Sauces
Looking for new ways to elevate everyday chicken, beef or fish dish? Stonewall Kitchen Sauces add incredible flavor to any protein on your lunch or dinner menu. Plus, they eliminate all the time-consuming prep work! Simply pour one of these delicious simmering or starter sauces over your meat, cook and dig in! One jar can accommodate up to six servings of meat. Located in the Sauce Aisle.
Available in Sloppy Joe Sauce, Coconut Curry Simmering Sauce, Pulled Pork Simmering Sauce, Chili Starter and Meatloaf Starter.
21. Sweet Baby Ray’s Hot Sauce
If the summer heat doesn’t have you beat, Sweet Baby Ray’s Hot Sauce will bring an explosion of flavor to ribs, wings, pizza and more.
Founded in Chicago in 1985, the brand has grown into a smashing success across the country because of its amazing taste and variety of flavors. Bring Baby Ray’s home today to spice up your next barbeque, pool party or game-day meal. Located in the Condiment Aisle.
Available in Original, Smoked Chipotle and Spicy Garlic.
22. Terre Francescane Extra Virgin Olive Oils
A must-have for any pantry, the authentically crafted Terre Francescane Extra Virgin Olive Oils can be drizzled over meats, fish, veggies, salads, bruschetta and more. The iconic Italian olive oil taste is so trusted and strong, even Michelin Star chefs incorporate the brand into their meals. Located in the Olive Oil Aisle.
Available in Moraiolo, Frantoio and Leccino.
