Getting Creative with Craft Beer: Discover Heinen’s Brewery Partner Program
The following post was written by Heinen’s Director of Wine and Beer, John Poggemeyer.
From our Produce Department to our Grocery aisles and every department in-between, we’re all about supporting local at Heinen’s. Our Beer Department is no exception. In fact, our beer experts make it a priority to partner with local vendors to create strong relationships and source “best in class” products for our customers.
Our Brewery Partner program is a true testament to this local commitment. Every month our beer team meets with local craft breweries, works hand-in-hand with their teams and collaborates on distinctive brews, often available only at the brewery or Heinen’s.
What is Heinen’s Brewery Partner Program?
Our beer team schedules monthly visits with our favorite local craft breweries. Once on site, we meet with the brewing team and discuss popular styles, unique hops and interesting variants on brewery favorites, all the while learning more about the brewing process, and what makes each brewery unique.
The program also focuses on highlighting beer styles that are seasonal, so look for quenching beers in the summer and robust options in the colder months. All the while occasionally incorporating seasonal ingredients into our beers (Hatch Chile beer in August? Perhaps a Blood Orange IPA during citrus season?) We truly know our sources, working alongside the best in the craft beer business to develop exclusive and exciting beer styles.
The resulting beers are always interesting, and available monthly in our stores for a limited time, but we don’t stop there. Our team also focuses on finding the best pairings for these special brews, so customers walk away with not only a unique beer, but something tasty to enjoy with it.
Our passionate beer team loves to challenge the creativity of our brewery partners, and some of the extraordinary styles produced within this program have become the most requested beers we’ve carried.
Where can I Enjoy Heinen’s Brewery Partner Beers?
Each month, our beer collaborations are available in cans or bottles at all Cleveland Heinen’s locations and, in some lucky instances, brewery-fresh draft only! That won’t prevent you from being able to take some home, though. Simply fill a 32oz. crowler at any of our draft stations, and you can enjoy our draft-only brewery partner selections at home, as though they were straight from the tap. Or, enjoy a glass while shopping in-store.
The goal of our Brewery Partner program is to deliver unique, exclusive beers at the peak of freshness to our customers, to be savored in-store and at home. Grab some now, they sell out quickly!
