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Discover Heinen’s Fx™-Approved Fan Favorites Products

Discover Heinen’s Fx™-Approved Fan Favorites Products

The following article was written by Heinen’s Chief Dietitian, Melanie Jatsek RD, LD.

At Heinen’s, we take pride in helping you eliminate the guesswork of choosing better-for-you products with our wide selection of Fx™-approved foods.

As Heinen’s Chief Dietitian and a longtime shopper for over 25 years, it gives me great pleasure to share that some of our most popular Heinen’s brand products, also known as Heinen’s Fan Favorites, qualify as Fx™-approved.

For a food to be Fx™-approved, it must:

  • Be a whole food or whole food derivative with minimal processing.
  • Contain minimal added sugar.
  • Be free of artificial colors, preservatives and sweeteners.
  • Use only healthy, anti-inflammatory oils.

You’ll be delighted to learn that the following Heinen’s Fan Favorites passed the test and therefore proudly bear the dark green “Club Fx™ Approved” button.

Heinen's Fresh Squeezed Juices
Three Open Containers of Heinen's Nut Butter with Spoons
Two Brothers Prime Rib, Seafood and Blackened Seasonings

Heinen’s Fresh Squeezed Juices

Not all juice is created equal. Many bottled juices are heated to high temperatures as part of the juicing and pasteurization process, destroying valuable nutrients and enzymes natural to the fruit.

We take juicing very seriously at Heinen’s. After all, our fresh squeezed orange and grapefruit juices have been trusted staples in our customers’ refrigerators since the 1940s, and we never want to fall short of your expectations!

We start by ensuring that each piece of citrus is of the best quality. Next, our associates sanitize the citrus and test them on the Brix scale. This allows us to gauge the sugar content of each piece of fruit to ensure it is optimal for juicing. The citrus is then loaded into automatic juicers, which are located in each of our stores, and pressed to extract perfect juice with no heat. The result is fresh and flavorful living juice loaded with vitamins, minerals and enzymes. 

Due to the unpasteurized nature of Heinen’s fresh squeezed juices, these Fan Favorites have a shelf life of only 4-5 days to ensure maximum safety and nutrition.

Fresh Squeezed Juices, one of Heinen's fan favorites

Heinen’s Fresh Ground Nut Butters

How do you spot a true nut butter? Look for those with only nuts in the ingredients (a little salt is OK too). Heinen’s fresh ground peanut, almond and walnut butters are true nut butters, meaning they contain no added oils or sugars and zero fillers or emulsifiers. Also, because they are ground at our state-of-the-art manufacturing facility in Warrensville Heights, Ohio, you can rest assured that you are receiving the freshest nut butters around.

I don’t limit myself to one variety of these Fan Favorites, and you shouldn’t either!

  • Smear a tablespoon of Heinen’s fresh ground peanut butter on a banana or apple slices for a snack.
  • Add a spoonful of Heinen’s fresh ground almond butter to your smoothie and blend.
  • Make a walnut butter & honey sandwich on Ezekiel sprouted bread using Heinen’s fresh ground walnut butter and a drizzle of Heinen’s raw honey. Sprinkle with ground flax seed and cinnamon for added crunch and sweetness. 

Three Open Containers of Heinen's Nut Butter with Spoons

Two Brothers Seasonings

Two Brothers is an extension of the Heinen’s brand. Products that wear the Two Brothers label meet or exceed Heinen’s highest quality standards, and the Fan Favorite line of Two Brothers seasonings is no exception. Many of these seasoning blends were developed by Heinen’s own chefs. They made the Fx™-approved list because they are simple and wholesome with no preservatives, fillers or added sugar.

The list below features the Fx™-approved Two Brothers seasoning varieties available on our shelves, along with our recommendations for how to use them to enhance the flavor of fish, chicken, veggies or grass-fed steak.

  • Two Brothers Blackened Seasoning: A zesty blend perfect for fish, chicken or grass-fed steak.
    • Ingredients: Paprika, Ancho Chile, Oregano, Thyme, Coriander, Black Pepper, Cumin, Garlic, Onion, Chipotle Chiles, Pasilla Negro
  • Two Brothers Seafood Seasoning: A perfect ingredient to elevate the flavor of fish and shellfish.
    • Ingredients: Black Pepper, Dehydrated Garlic, Dehydrated Onion, Kosher Salt, Coriander, Marjoram, Dill, Tarragon, Chervil
  • Two Brothers Prime Rib Seasoning: Great for grass-fed roasts and steaks.
    • Ingredients: Kosher Salt, Black Pepper, Dehydrated Garlic, Dehydrated Onion, Rosemary
  • Two Brothers Chipotle Seasoning: Adds a spicy kick to soups, stews or roasted vegetables.
    • Ingredients: Salt, Chipotle Chile Powder, Rosemary, Coriander, Black Pepper, White Pepper
  • Steak & Burger Seasoning: An excellent way to season grass-fed steaks and burgers.
    • Ingredients: Black Pepper, Dehydrated Garlic, Dehydrated Onion, Kosher Salt, Basil, Oregano, Thyme
  • Everything Bagel Seasoning: Gives roasted veggies the flavor of your favorite bagel.
    • Ingredients: Flaxseed, Pretzel Salt, White Sesame Seed, Poppy Seeds, Black Sesame Seed, Garlic, Onion

Key Takeaway

What do you get when Club Fx joins forces with Heinen’s Fan Favorites? The best of both worlds: nutrition combined with the peak quality that you’ve come to know and crave from Heinen’s!

Melanie Jatsek RD, LD

By Melanie Jatsek RD, LD

Heinen's Chief Dietitian, Melanie Jatsek, RD, LD believes that the answer to a strong, healthy and vibrant body lies within. As a published author with over 20 years of experience in wellness program development, health coaching and professional speaking, Melanie offers expert guidance through Heinen's Club Fx program to help customers take inspired action to build the healthy body they were meant to live in without giving up their favorite foods.

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