6 Innovative Non-Alcoholic Drink Brands for Sober Sipping
If you’ve noticed the non-alcoholic (NA) beverage trend, you’re not alone.
In recent years, many adults have adopted sober curious or alcohol-free lifestyles for a range of reasons: health and wellness, sleep improvement, reduced anxiety, and financial responsibility.
As the non-alcoholic trend rises in popularity, so does the assortment of innovative non-alcoholic beverage brands on our shelves including beer, alcohol-free spirts, wine, and even premade mocktails filled with mood-boosting adaptogens.
Whether you are participating in Dry January or looking to lead a healthier lifestyle year-round, Heinen’s has plenty of non-alcoholic options in stock for you to explore.
Not sure where to start? Ease in with six of our favorite non-alcoholic beers, wines, and mocktails that taste just like their boozy counterpart, or ask your local Wine Consultant or Beer Specialist for a recommendation based on your preferences.
Non-Alcoholic Beer
Athletic Brewing Company
Located in the Beer Department
Refusing to let the great taste of beer slip away, Athletic Brewing Company’s co-founders used in-home equipment to brew their first non-alcoholic beer. After receiving the green light from other beer lovers, they launched the brand in Stratford, CT and continued to roll out one hit non-alcoholic beer after another.
Today, Athletic Beer Co. is a certified B-Corporation with an expansive line of non-alcoholic choices. They even opened a second brewery location in sunny San Diego, CA. Each beer offers smooth, satisfying flavor with minimal calories (45-75 calories per can)!
If you prefer a session IPA with approachable flavor, Run Wild IPA is the best brew for you. If you typically reach for a hazy ale, go for the hugely hoppy Free Wave IPA. If a Mexican-style copper is your beverage of choice, crack a can of the award-winning Atlética, which blends spicy florals with lightly sweet waves of wheat.
Available in Free Wave Hazy IPA (6 pack and 12 pack), Lite (6 pack), Run Wild IPA (12 pack and Single Can), Brewing Upside Dawn Golden Ale (12 pack), and Atlética Light Copper (6 pack).
HOPWTR
Located in the Water Aisle
Created by two busy, hardworking dads hoping to avoid hangovers during the week, HOPWTR is another healthier-for-you non-alcoholic beer alternative. Each can of HOPWTR non-alcoholic beer includes a carefully curated blend of hops to provide a balanced and relaxing drinking experience. Additionally, their beers are filled with nootropics (L-Theanine) to enhance cognitive performance, and adaptogens to support the body’s stress response. If that wasn’t enough, HOPWTR provides 120% of the recommended daily allowance of Vitamin C, giving you an immune boost. Did we mention the beer is also gluten free and contains zero sugars? It doesn’t get much better than that when it comes to beer!
Available in Mango (single can and 6 pack), Blood Orange (single can and 6 pack), Lime, (single can and 6 pack), Peach (single can and 6 pack), and Classic (single can and 6 pack).
Non-Alcoholic Wine
Giesen Wines
Located in the Wine Department
If you’re uncertain of non-alcoholic wines, the award-winning bottles from Giesen will splash away your skepticism. Crafted in New Zealand, these wines rival current alcoholic and non-alcoholic options with their aromatic, fresh, and familiar blends. Their highly acclaimed Sauvignon Blanc offers crisp, refreshing flavor and a dry finish. On the other side, Giesen 0% Sparkling Brut pushes the boundaries of sparkling wine with its delicious citrus flavor and refreshing bubbles.
Find these varietals plus a Riesling and Premium Red Blend in the Wine Department.
Mionetto Alcohol-Removed Sparking Wine and Alcohol-Free Aperitivo
Located in the Wine Department
Mionetto is known for its range of sparkling wines, including Cava, Prosecco, Sekt, and Champagne. Their Alcohol-Removed Sparkling Wine honors Italy’s wine-making traditions to preserve its unique flavor. The only ingredient missing is the alcohol!
A new development from Mionetto is their Alcohol-Free Aperitivo: an Italian pick-me-up that contains 100% natural flavors, such as red orange and licorice. If you love a traditional Aperol Spritz, mix this Aperitivo with the Alcohol-Removed Sparkling Wine for a DIY cocktail at home!
Non-Alcoholic Mocktails
Recess Zero Proof Mocktails
Located in the Wine and Beer Department.
As the brand name suggests, Recess Zero Proof Mocktails help you relax and unwind. The alcohol-free alternatives taste like real cocktails but never lead to guilt or nasty hangovers.
Each flavor option contains real ingredients, such as agave, guayusa (holly tree leaves), and adaptogens. The guayusa and adaptogens are infused in each mocktail to provide the mood boost desired when celebrating life’s memorable moments or unwinding from a long day. Best of all, Recess mocktails are low in calories and contains only four grams of sugar per can. With this brand on-hand, a sober lifestyle doesn’t have to be so dry—or boring!
Available in Grapefruit Paloma, Ginger Lime Mule, Watermelon Mojito, and Lime Margarita.
Parch Non-Alcoholic Agave Cocktails
Located in the Mixer Aisle
Parch Non-Alcoholic Agave Cocktails reflect the ancient rituals and botanical infusions of the deserts located in Mexico and the southwestern U.S. The distinctive beverages offer tasty flavors that honor the ethos “what grows together, goes together.” Parch’s in-house naturopathic doctor hand-selects all of the ingredients, including ashwagandha, L-theanine, and American ginseng, which support overall wellbeing and stress relief.
Used as a mixer or sipped straight, Parch will make you forget any traditional cocktail craving.
Available in Desert Margarita, Prickly Paloma, and Spiced Piñarita.
