Experience Seafood at Heinen’s
A Trusted Seafood Experience
We are committed to bringing the freshest and highest quality assortment of seafood to the Midwest grocery shopping experience. If you’re curious about our services, globally responsible sourcing or how our seafood gets from the water to our stores with perfect freshness, we’ve got the answers you’re fishing for!
Stewards of the Sea: Meet our Trusted Seafood Sources
We are continuously reminded of the importance of natural resources, ecosystems and sustainability efforts. No matter the destination or partner, these values are critical to us. We make sure to ask the right questions and know that this selectiveness to support best practices in the fishing and aquaculture communities will help our resources flourish for years to come.
Globally Responsible Sourcing
We work selectively with aquatic partners who are stewards in the world of aquaculture and make quality fishing practices and the protection of natural resources and wildlife their highest priorities. Finding the best sources for globally responsible seafood takes our team all over the globe, but that does not stop our commitment to knowing where our seafood comes from.
Direct Overnight
While having a variety of seafood is certainly important, we won’t sell just anything. We settle for nothing less than seafood with clean, fresh flavor and mouthwatering texture, and we work with our partners to have our fresh seafood in-store with as little time out of the water as possible. If those standards are not met, we simply won’t sell it.
Shop our Seafood
From salmon to lobster, we have a wide variety of seafood to fulfill your needs. No trip to the ocean required.
We are proud to partner with brands like Alaska Seafood to bring the best to our customers.
Seafood FAQ
What is Farm-Raised Fish?
Farm-raised fish are raised in controlled aquatic areas that exist within large bodies of water. Our partnered water farmers work to ensure that our farmed fish are raised sustainably and hold the health of the animals and environment as their top priority.
What is Wild-Caught Fish?
Wild-caught fish are sourced by fishermen in their natural environment. Availability of wild-caught seafood is dependent upon seasonality. Our partners work diligently to ensure that their fishing practices are sustainable and yield as little bycatch (unwanted marine life caught during fishing) as possible.
What is Refreshed Seafood?
Unlike other retailers whose seafood is frozen twice, our fish is caught, processed, frozen and sent directly to our stores to guarantee freshness. Our refreshed offerings include Alaskan Cod and Sockeye Salmon.